Location-Based Services Getting More Traction

The 2010 Christmas shopping season should provide new evidence of the usefulness of location-enhanced mobile shopping, if a survey commissioned by JiWire is accurate. The study suggests 37 percent of mobile users will make more use of location services this shopping season, while 42 percent will continue to use such services as they have in the past.

Finding stores is seen as highly valuable by about 61 percent of respondents.

http://mashable.com/2010/11/17/location-based-services-holidays/