Typical U.S. Mobile Ad Campaign is 2-3 Times Bigger than Similar European Campaigns

The United States is the second largest mobile advertising market in the world, behind Japan, Nick Lane, mobileSQUARED chief analyst says. In 2010, the US mobile advertising market will be worth $797.6 million, rising to $5.04 billion in 2015.

As with other forms of online advertising, most users exposed to ads do not actually "click" on mobile ads. (Click on image for a larger view of the data)

In and of itself, that is not a particular problem, as nearly all forms of advertising involve much "waste" (users are exposed who are not actually "prospects").

Because of the country’s vast population, the average mobile campaign spend is significantly larger than anything witnessed in Europe, for example. In the United States, the average mobile advertising campaign spend is between $75,000-100,000.

On average, creatives receive 10 percent to 15 percent of the budget which could total $15,000, for example.  In the UK for instance, the average creative budget would be approximately $5,000 maximum.

In the United States, this equates to a little under 8,000 mobile advertising campaigns, and an average of 21.8 new campaigns each day.

According to ZenithOptimedia, part of the Publicis Groupe, the US is set for a 2.4 percent increase in advertising spend to $151.5 billion in 2010, with global ad spend for 2010 expected to be worth $449.5 billion. For the U.S. advertising industry, mobile represents one percent of total spend.