Cloud-Based Apps Will Disrupt the Software Business, Open Some Doors for Service Providers

The emergence of mobile apps on smartphones and tablets is the front end of a broader shift of application architecture that someday will, with the growth of cloud computing, affect the way consumers and businesses buy and use software.

For today's communications or video service providers, it is possible the changes will create the opportunity for a new role within the application business, something those providers are keenly anxious to find.

It is possible, for example, that independent software providers (ISVs) will want to work with new partners as the sales model, revenue model and distribution channel change. Perhaps 'they will turn to players like the telcos, which provide billing engines for usage or transaction-based pricing,' says Forrester Research.

Cloud-Based Apps Will Disrupt the Software Business, Open Some Doors for Service Providers