SinglePlatform Auto-Updates Multiple Social Sites

Small business owners are busy people. Updating multiple social media and websites with new information takes time, considerable time if sites need to be updated frequently. SinglePlatform runs a publishing network that updates such sites without requiring discrete sign-ons and postings. Restaurants are a customer set that SinglePlatform seems to be getting traction with, providing an easy way for restaurants to easily menus and specials, for example.

Restaurants have a particularly difficult web presence environment, given the number of review sites, guide sites and travel sites where their information is relevant, and where restaurants would prefer to be visible. Identifying and then updating hundreds of such sites, in real time, obviously is a chore. A big chore. SinglePlatform aims to automate the updating of hundreds to thousands of such sites.

The service also features a built-in pay-per-call ability, which allows users to take action immediately, and thereby provides both a direct response vehicle and campaign or site tracking. SinglePlatform charges businesses a yearly fee to use the platform, as well as a flat-fee per call generated over a certain length. In return, they provide direct user metrics, including time on the site, pages viewed per visits and visits per user per month.

SinglePlatform provides hotels, restaurants, bars and PR firms a unified way to manage review sites, mobile applications, local guides, as well as social media pages, website, and mobile-optimized sites. The chief limitatiion would seem to be the actual social networks, hotels, search engines, local directories, city guides, newspapers, and mobile applications that have signed up to be part of the network.

SinglePlatform