Monday, March 28, 2011

Millenials Value Lots of Things in a Brand, Not Just "Coolness"


Affluent Gen Y: Media Survey | Robert Mertz from L2 Think Tank on Vimeo.
Authenticity, for example, is quite important.

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...