The report found that In the fourth quarter of 2010, 29.8 million Americans accessed financial services accounts (bank, credit card, or brokerage) using their mobile device, an increase of 54 percent from the fourth quarter of 2009, according to comScore.Some 18.6 million users accessed their financial accounts via mobile browser in Q4 2010, up 58 percent from the previous year, 10.8 million accessed their accounts via applications, up 120 percent. SMS (text message) represented the smallest access point for financial service audiences with 8.1 million users, up 35 percent.
| Mobile Financial Service Audience (Accessed Bank, Credit Card or Brokerage Account) 3 Month Avg. Ending Dec-2010 vs. 3 Month Avg. Ending Dec-2009 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
| Total Unique Audience (MM) | |||
| Q4 2009 | Q4 2010 | Percent Change | |
| Accessed Mobile Financial Services* | 19.3 | 29.8 | 54% |
| Accessed via Mobile Browser | 11.8 | 18.6 | 58% |
| Accessed via Application | 4.9 | 10.8 | 120% |
| Accessed via SMS | 6.0 | 8.1 | 35% |
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