Friday, April 22, 2011

Video Ads Will be 33% of Total Display by 2014

US Online Display Ad Spending, by Format, 2009-2014 (% of total and billions)
Online video advertising will represent more than one third of US display ad spending in 2014, according to eMarketer.

It appears video advertising will be taking share both from banner ads and other forms of rich media.

No comments:

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...