The "Send" button forwards the current Web page a user is on to a Facebook friend or Facebook group. Facebook probably guesses, and probably correctly, that the former "share" function will get more use as a "send" function.
Tuesday, April 26, 2011
Normal People Don't "Share," They "Send"
Facebook has replaced its "share" button with "send" button. You might wonder why. Most likely, it's an attempt to leverage user behavior. People who have been using email for a long time are used to "sending," though the notion of "sharing" is not so well entrenched a behavior.
The "Send" button forwards the current Web page a user is on to a Facebook friend or Facebook group. Facebook probably guesses, and probably correctly, that the former "share" function will get more use as a "send" function.
The "Send" button forwards the current Web page a user is on to a Facebook friend or Facebook group. Facebook probably guesses, and probably correctly, that the former "share" function will get more use as a "send" function.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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