The "Send" button forwards the current Web page a user is on to a Facebook friend or Facebook group. Facebook probably guesses, and probably correctly, that the former "share" function will get more use as a "send" function.
Tuesday, April 26, 2011
Normal People Don't "Share," They "Send"
Facebook has replaced its "share" button with "send" button. You might wonder why. Most likely, it's an attempt to leverage user behavior. People who have been using email for a long time are used to "sending," though the notion of "sharing" is not so well entrenched a behavior.
The "Send" button forwards the current Web page a user is on to a Facebook friend or Facebook group. Facebook probably guesses, and probably correctly, that the former "share" function will get more use as a "send" function.
The "Send" button forwards the current Web page a user is on to a Facebook friend or Facebook group. Facebook probably guesses, and probably correctly, that the former "share" function will get more use as a "send" function.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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