Monday, April 4, 2011

Sprint Plans 2011 Launch of Mobile Payments

Sprint Nextel Corp. plans to launch its own mobile payments system using near field communications in 2011, beating Isis, the consortium of AT&T, Verizon Wireless and T-Mobile USA by possibly six months or more, Bloomberg reports.

Perhaps significantly, Sprint is evaluating a business model that would not take a percentage of each transaction, as Isis plans. Instead, Sprint might decide to focus on marketing services and advertising, perhaps taking a share in revenue from sales of coupons sent to its customers’ handsets or targeted advertising.

It appears Sprint has decided to partner with credit card and debit card issuers for handling the money transfer parts of the service.

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DIY and Licensed GenAI Patterns Will Continue

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