This makes a strong case for mobile marketing, or for media companies and brands to do more to reach people on their phones while they're watching TV, using apps or interacting with online content.
Wednesday, May 25, 2011
We're So Addicted To Our Phones That We Can't Even Watch TV Without Staring At Them Anymore
The mobile phone is the most common distraction while watching anything, according to a new study by Youme. Some 60 percent of the study sample distracted themselves with mobile phones while watching TV, and 46% percent did while watching online video.
This makes a strong case for mobile marketing, or for media companies and brands to do more to reach people on their phones while they're watching TV, using apps or interacting with online content.
This makes a strong case for mobile marketing, or for media companies and brands to do more to reach people on their phones while they're watching TV, using apps or interacting with online content.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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