For YouTube, it is all about scale, and networks of loosely aligned online video producers scale better than individual shows and viral-video phenoms. In fact, there is a brand new department inside YouTube called Networks that reports to global head of content Dean Gilbert. The purpose of the department is encourage the formation of these outside networks which then use YouTube as their distribution channel.
Tuesday, May 31, 2011
YouTube’s "Studio" Strategy
Some liken YouTube to the distributor role multichannel TV networks now hold. Others might liken the role to that of HBO. Either way, YouTube wants to encourage new "native to the Web" content developers that essentially act as studios, fostering creation of video that has more of the appeal of professionally-created video.
For YouTube, it is all about scale, and networks of loosely aligned online video producers scale better than individual shows and viral-video phenoms. In fact, there is a brand new department inside YouTube called Networks that reports to global head of content Dean Gilbert. The purpose of the department is encourage the formation of these outside networks which then use YouTube as their distribution channel.
For YouTube, it is all about scale, and networks of loosely aligned online video producers scale better than individual shows and viral-video phenoms. In fact, there is a brand new department inside YouTube called Networks that reports to global head of content Dean Gilbert. The purpose of the department is encourage the formation of these outside networks which then use YouTube as their distribution channel.
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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