Sunday, September 25, 2011

69% of Businesses Say Blogging Increased Leads

HubSpot Customer Lead Generation
The 2011 HubSpot ROI Study, conducted by two MBA students from MIT and Babson, found that 69 percent of businesses surveyed attributed their lead generation success to blogging.

The study also found that 75 percent of businesses believed search engine optimization was a primary factor. Social media came in third with 47 percent, just a hair shy of triple that of paid search.

No comments:

Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...