New research in Germany and the United Kingdom shows the importance of e-commerce using a mobile device among younger consumers.
The study found that young people in the United Kingdom are used to go online using their mobile devices, with 62 percent of them regularly doing so. This figure is lower in Germany, namely 34 percent of the participants confirming that they use their mobile phones to access the internet.
While shopping for groceries, young consumers form Germany are using their mobile phones to compare prices, make shopping lists and look for discount and deals. Apart from that, young users from the United Kingdom are also searching for product information.
When it comes to fashion shopping, customers from both Germany and the United Kingdom are using their mobile handsets to make shopping lists, finding store locations and comparing prices, the report indicates. Mobile changes commerce
Wednesday, September 28, 2011
Mobile Changes Shopping Behavior
Gary Kim has been a digital infra analyst and journalist for more than 30 years, covering the business impact of technology, pre- and post-internet. He sees a similar evolution coming with AI. General-purpose technologies do not come along very often, but when they do, they change life, economies and industries.
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