Friday, September 23, 2011

Dish’s Blockbuster Movie Pass is no Netflix Killer

Though there had been some speculation that Dish Network might position its Blockbuster assets in a way that challenges Netflix, Dish Network has taken more of a "TV Everywhere" approach, unveiling Blockbuster Movie Pass as a complement to its linear video service.

That might happen some day, but for the moment, Movie Pass is strictly tied to the satellite operator’s subscription video service.

Movie Pass will provide its subscribers access to more than 100,000 DVD titles and 4,000 streaming titles at a cost of $10 a month. The DVD by mail service is included.

Dish subscribers with IP-connected set-top boxes will be able to stream movies and TV shows from the Blockbuster MoviePass service along with their on-demand offerings.

That said, Dish Network could be in position to introduce a wider program at some point, as its content library is extensive, and compares most closely with that of Netflix DVD by mail offerings. 

1 comment:

Shaun said...

No, its not a Netflix killer, this is a great promotion for new and existing DISH subscribers. Which is a great way to start implementing change within the brand. I see blockbuster using this as time to build up it streaming archive so it can actually compete on an even playing field with other streaming services like Netflix. I was a loyal Netflix customer for years, I liked the streaming and the DVD's were good for date night with the wife, but I couldn't see showing loyalty to a company that wasn't going to show loyalty to their customers. Working for DISH I have the DISH Platinum package already, so I figure no reason to keep looking for another service, after the 1st I will ahve those 20 movie channels,which include EPIX, streaming of blockbuster on my television or computer, and the all important DVD for date night. Check it out at http://bit.ly/qV1sUV

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