App Users Younger, Wealthier

Among U.S. mobile device users, those who use apps tend to be younger and more affluent than those who stick just to the web,  Forrester Research says. 

Nearly a third of those who use mobile apps fall between the ages of 23 and 31, and another third are in the 32 to 45 category. So roughly 66 percent of app users are younger than 46. 

Usage varies by OS, however, and Apple’s iPhone app audience are generally younger and better off financially, while those on Android tend to be older and less moneyed.