Mobile service providers globally face big problems in the messaging space, as users are showing high preference for no incremental cost over the top messaging services, and less interest in paying for text messaging services.
But the issue for an access provider is how to monetize over the top apps. Globe Telecom in the Philippines thinks it has an answer. It sells access to a bundle of over the top apps including Viber, Facebook Messenger, Kakao Talk, WhatsApp, WeChat and Line, for 30 peso ($0.70) a day.
That fee also provides unlimited texting and unlimited calls to other Globe/Touch Mobile users.
In other words, Globe Telecom has created a low cost communications service including voice, text messaging and messaging app access, without requiring a bigger subscription to a full data plan.
Friday, August 23, 2013
How 1 Philippines Telco Monetizes Over the Top Messaging
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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