Thursday, August 1, 2013

Median U.K. Mobile Data Consumption Up 70% in 1 Year

According to data collected by BillMonitor, the median U.K. mobile data user consumed 63 percent more data in January 2013 than in February 2012, representing median consumption of 236 MB, an annual increase of 70 percent.

It appears, as other studies have suggested, that 4G users consume at least an order of magnitude more mobile data. EE has said that subscribers to its 4G services used an average of 1.4 GB of data per month.

In May 2013, 4G users interviewed by YouGov SixthSense were a third of respondents. Of respondents aware of their consumptionm YouGov found that 29 percent of 4G
users consumed more than 1 GB per month.

About 47 percent said they used less than 500 MB per month. Some 44 percent of the smart phone users surveyed by Ofcom in April 2013 said that they would use their handset more if their mobile data connection was faster, a pattern that would mirror consumption trends for fixed network access as well.

Data collected by BillMonitor also found that the largest percentage increases in the consumption of mobile data were from the users with the lowest historic consumption. Users in the 25th percentile of usage increased their use of mobile data by 94 percent, equivalent to 106 percent on an annual basis.

Users in the 90th percentile increased their use of mobile data by 51 percent between 2012 and 2013, about 57 percent on an annual basis.

The 90th percentile consumers used 878 MB of data in January 2013, more than 3.7 times the consumption of the median user.

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