U.S. Mobile Internet Access Consumer Satisfaction Grows

U.S. smartphone owners seem increasingly satisfied with mobile Internet performance--even as their expectations rachet higher--according to a survey sponsored by Vasona Network.

Users expecting "good mobile data performance all of the time, with no temporary hiccups or outages" remains high at 73 percent, up one percent from 2014 levels.

The importance of mobile Internet performance when choosing a service provider rose again from 32 percent in 2014 to 35 percent in 2015.

The survey suggests U.S. mobile service providers are doing well, in that regard. Some 35 percent of respondents believe that their provider offers the best mobile broadband performance available, up from 31 percent in 2014.

Nearly half (46 percent)  would recommend switching to their provider, up from 42 percent in 2014.

Fewer respondents think they can get better performance from a new provider. Some 28 percent now think that they can get better performance by switching, down from 32 percent in 2014.

Some 32 percent say that the mobile broadband experience offered by their provider has gotten better during the past year, while only 15 percent think that it has gotten worse.

As you might also expect, users are upgrading their mobile data plans. Some 32 percent of smartphone owners surveyed upgraded their mobile data plans during the past year, with an additional 10 percent planning to do so within the next year.