About 58 percent of respondents to a survey conducted by Ipsos for the World Economic Forum believe the Covid-19 pandemic will be “over” within a year. Of course, that also means more than 40 percent believe the pandemic will not be over “within 12 months.”
With the caveat that the survey reflects consumer beliefs, and is not a direct measure of what governments will do, and when, that will likely affect any business operating trans-nationally, to say nothing of continued impact within any single country.
The survey finds that, on average, across 30 countries and markets surveyed, 59 percent expect being able to return to something like their normal pre-COVID life within the next 12 months. So possibly May 2022. That still leaves 41 percent believing the pandemic will not be “over,” with “normal” life reestablished, until sometime in the second quarter of 2022 or beyond.
More than 70 percent of respondents in Saudi Arabia, Russia, India, and mainland China are confident their life will return to pre-COVID normal within a year. In contrast, 80 percent in Japan and more than half in France, Italy, South Korea and Spain expect it will take longer.
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