How much financial value does advertising represent for popular content apps? Nearly 100 percent for ad-supported apps including Facebook and Google search or YouTube.
A new wrinkle is the growing importance of advertising revenue for e-commerce or subscription-based streaming video products
And one way of quantifying advertising value is to compare the ad-free and ad-supported versions of streaming video services, where the price difference to the consumer is between $8 a month to $10 a month when choosing to use an ad-free version of the app or service.
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