Among the 44 percent of SMBs using social media, more than half (59 percent) spend less than $100 on social media marketing, however. As we often say, social media in some ways does not take lots of money, but it can take lots of time.
Where it comes to online marketing, small and medium-sized businesses have their work cut out for them.Time- and money-strapped, SMB marketers often receive light budgets and minimal staff to help them promote their business and generate leads across a variety of formats ranging from social media to search marketing.
As a practical matter, according to Zoomerang, the first priorities are the company website and email marketing.
Social media, however, is gaining in momentum: 44 percent
of U.S. SMB decision-makers have used or are using social media in 2010, up 10 percentage points from 2010.
SMBs are sticking predominantly to the three main social networking sites: Facebook, Twitter and LinkedIn.
However, SMBs were twice as likely to turn to Facebook (86%) as they were Twitter (33%) or LinkedIn (41%).
