Thursday, March 12, 2026

What "Boomers" Messed Up

Journalist Helen Andrews is not going to be popular with lots of readers of her book Boomers: The Men and Women Who Promised Freedom and Delivered Disaster. But as a U.S.-raised “boomer” myself and a former practicing journalist, I must agree with her general thesis, if not with all of her examples. 


First of all, U.S. boomers have been perhaps-accurately described as extraordinarily self absorbed. Worst, they arguably have been destructive of culture. 


“The boomers destroyed the fabric of society,” says Charles Haywood, a Gen X commentator:

  • They demanded rights, and rejected responsibilities

  • They destroyed families

  • They destroyed education, substituting cant and leftist ideology for rigor and the transmission of American ideals

  • They crushed the working class, both through their extractive economics, such as globalization, and by smashing all intermediary institutions, while they exalted the federal government and the priesthood of the administrative state, thereby neutering the working class as a political force and mutating beyond recognition the political structure of the Republic

  • They destroyed high culture in everything from architecture to music to film.


“The essence of boomerness, which sometimes manifests itself as hypocrisy and other times just as irony…(is that) they tried to liberate us, and instead of freedom they left behind chaos,” she writes. “They inherited prosperity, social cohesion, and functioning institutions. They passed on debt, inequality, moribund churches, and a broken democracy.”


Strong words, indeed. Some might just say she is “mean,” rather than “telling the truth in love.” I mostly want to know whether what she sees approximates truth. 


“We experimented with our own lives and those of others; we turned out to be mistaken,” says commentator Lloyd Robertson. Indeed, one author calls boomers “sociopathic,” indeed “deceitful, selfish, imprudent, remorseless and hostile.” 


“Only a few decades ago, it might have seemed progressives wanted to replace dogmatism of any kind with a new openness: a true welcoming of different points of view, a marketplace of ideas comparable to the agora in ancient Athens,” he says. “Instead, of course, we are experiencing the tightening and enforcement of new dogmas.”


Of course, it might also be fair to note that intergeneration conflict is perhaps nothing new, and that not every boomer is well off, smug and arrogant. 

 

Mere epithets, in other words, are not helpful. On the other hand, the charge that boomers are robbing our children of their future, looking at our refusal to fix social security or other entitlements, has policy relevance. 


My own criticism is not so much in that area, but in the disingenuous sense of moral superiority so many boomers seem to embrace. 


 And boomers are not alone. Other generations seemingly have had the same obnoxious self assurance and narrowmindedness (if remaining generally completely unaware of those traits). 


And they seem to have passed on some of those traits to subsequent generations, although some of us have hope that millennials can “break free” from the influence of the 1960s and stop believing that “narcissism is the highest form of patriotism.” 


The broad story is one of individualism substituted for collective good; “me” instead of “we;” “I” instead of “us;” the immediate in place of the enduring. It isn’t pretty, or praiseworthy.


Wednesday, March 11, 2026

AI Impact on Processes Likely Matters More than "Jobs"

Anthropic’s list of the jobs most affected by generative artificial intelligence won’t come as a surprise. It has been expected that artificial intelligence would have greatest impact on routine, structured processes, and as it might happen, lots of white-collar jobs actually have lots of those sorts of processes.

source: Anthropic


Conversely, at the moment, it appears the jobs least affected are those requiring physical dexterity, high emotional intelligence, or real-time physical presence (electricians, nurses, and chefs). 


Some will note, with significant reason, that generative AI is shifting the impact of automation from "blue-collar" physical work to  "white-collar" cognitive automation. 


Jobs with a high density of routine, language-based, or data-driven tasks might see the most significant transformation.


High Impact (Automation)

Moderate Impact (Augmentation)

Low Impact (Human-Centric)

Data Entry & Coding: Repetitive syntax and logic.

Management: Decision-making and team leadership.

Skilled Trades: Plumbing, electrical, construction.

Basic Writing: Summaries, emails, and reports.

Education: Personalizing lessons (but needs human mentorship).

Healthcare: Physical patient care and surgery.

Translation: Real-time linguistic conversion.

Sales: Relationship building and negotiation.

Emergency Services: Firefighting, policing, rescue.

Of course, we could be surprised. Physical constraints (power) might limit use, or legal impediments could increase friction. 


Factor

Direction of Impact

Key Indicator to Watch

Grid Capacity

⬇️ Lessens Impact

If 2026 power prices for data centers continue to skyrocket.

Agentic AI

⬆️ Increases Impact

If AI "Agents" can successfully operate internal company software (ERPs).

Legal Compliance

⬇️ Lessens Impact

If "Right to a Human Decision" laws pass in more U.S. states or the UK.

Demographic Shift

⬆️ Increases Impact

If the "junior developer" hiring freeze of 2025 becomes a permanent trend.

Consumers Hate Ads, But Like Saving Money

Nobody other than content providers, advertisers and others in the ad ecosystem really likes advertising. Consumers virtually universally dislike them. 


On the other hand, viewers and consumers generally like low-cost or no-cost access to content, so to the extent that advertising makes that possible, we tolerate it. 


So the YouTube move to ad non-skippable ads will not be universally welcomed


For all the criticisms of advertising-supported apps and computing experiences (intrusive, user experience disruption, privacy), user value also is created. 


Advertising functions as a subsidy that lowers the direct price consumers pay for media and content that might otherwise be unaffordable or have limited availability. 


Study / Source

Media Category

Estimated Consumer Value / Cost Reduction

Key Implication

Link

Brynjolfsson, Collis et al. (MIT / Stanford digital economy research)

Search engines, email, social media, online video

Search engines valued at ~$17,530 per year per user; email ~$8,414; online video ~$1,173

Consumers receive extremely high value relative to the zero or low prices paid

MIT summary of study

Brynjolfsson, Kim & Oh – “Attention Economy: Measuring the Value of Free Goods on the Internet”

Internet services overall

~$38 billion annual consumer surplus in the U.S. from free internet services

Traditional GDP misses large welfare gains from free digital services

Study summary

Brynjolfsson et al. (NBER 2024)

Social media

Median value of Facebook access ~$31.95/month; disutility from ads <10% of that value

Advertising annoyance is small relative to the value users receive from free platforms

NBER working paper

McKinsey Global Institute

Internet services broadly (social media, video, search)

~€150 billion annual consumer surplus from web usage in U.S. & Europe

Most value from internet use accrues to consumers rather than providers

McKinsey analysis

Carnegie Mellon / Stanford digital goods research

Digital goods broadly

$2.5 trillion annual global consumer welfare from digital goods

Free digital services generate welfare comparable to several percent of GDP

CMU summary

NBER Digital Advertising Program

Online media generally

Advertising enables provision of free digital goods and increases price competition

Digital advertising increases consumer welfare through free services and lower prices

Project description

IAB Consumer Study (2024)

Digital media broadly

~80% prefer more ads rather than paying for online services

Consumers explicitly recognize ads as the price of free content

Research summary


It’s just a value-cost tradeoff. So though some will inevitably oppose the notion of advertising defraying the cost of use of language models, there is a reasonable argument to be made that ad support helps model suppliers continue to support widespread “no extra charge” access.


Service

Ad-supported model

Cost without ads

Estimated annual savings per user

Google Search

Ad-supported search results

$100-$200/year (estimated cost of alternative search engines)

$100-$200

Facebook

Ad-supported social network

$100-$150/year (estimated cost of alternative social networks or premium features)

$100-$150

YouTube

Ad-supported video platform

$100-$150/year (estimated cost of alternative video platforms or premium subscriptions)

$100-$150

Spotify Free

Ad-supported music streaming

$120/year (estimated cost of music purchases or premium streaming)

$120

Microsoft Bing

Ad-supported search engine

$50-$100/year (estimated cost of alternative search engines)

$50-$100

News websites (e.g., HuffPost, BuzzFeed)

Ad-supported news content

$50-$100/year (estimated cost of news subscriptions or alternative news sources)

$50-$100


Likewise, advertising has enabled many forms of media and entertainment. 


Medium

Ad revenue as % of total revenue

Estimated annual ad revenue per user

Impact of ads on user cost

Traditional TV

50-70%

$200-$500 (depending on viewing habits)

Keeps cable/satellite TV costs lower

Radio

70-90%

$50-$100 (depending on listening habits)

Enables free over-the-air broadcasting

Streaming services (e.g., Hulu)

10-30%

$50-$100 (depending on subscription tier and ad exposure)

Offers lower-cost ad-supported plans

Magazines

50-80%

$20-$50 (depending on publication and ad exposure)

Keeps magazine prices lower

Newspapers

50-70%

$50-$100 (depending on readership and ad exposure)

Helps maintain free or low-cost online content

Online display ads (e.g., banner ads)

Varies

$5-$20 (depending on website and ad exposure)

Enables free access to online content


Sure, nobody really “likes” advertising. But what we do like is lower cost or no extra charge access. It’s an exchange like any other commercial transaction: the buyer gets something of value for a price, even if the price is attention or time.


What "Boomers" Messed Up

Journalist Helen Andrews is not going to be popular with lots of readers of her book Boomers: The Men and Women Who Promised Freedom and De...