E-Book Content Revenue $1.4 Billion in 2011

By 2013, U.S. consumers will purchase 381 million e-books, roughly four times the amount they purchased in 2010, according to Yankee Group forecasts.

E-books will bring in substantial revenues. Over the next three years alone, e-book sales will grow at a compound annual growth rate of 72 percent to reach nearly U.S.$2.7 billion by 2013. In 2011, e-book content sales will be about $1.4 billion, Yankee Group estimates.

Average selling prices of e-books will plummet. In 2010, consumers saw e-book prices fall 50 cents. This trend will continue. By 2013, the average e-book retail price will fall to $7, down from an average of more than $9 in 2009.

Yankee Group Research Report

When Kindle Shines

If you absolutely must read your tablet or ebook in bright sunlight, Kindle has an edge. Of course, most of us in the northern hemisphere will not need to do so for a while.