Live Blog of Voice 2.0 Panel at PTC

Jonathan Rosenberg, chief technology strategist at Skype; Rodrigue Ullens, Voxbone CEO; Frank Fawzi, IntelePeer CEO and Mke James, Metaswitch Networks director of systems engineering kick around "Voice 2.0."

Voice 2.0: Beyond the Hype: Lots of ways people are using voice today, let’s look at changes. Gary Kim moderating discussions from Rodrigue, Mike, Frank, and Jonathan.

Jonathan: Voice 2.0 (see yesterday’s talk): it’s not voice anymore, it’s video. Voice is becoming integrated with other media, part of a broader communications experience. As voice and video permeates the web, everything fits together as interactive content experience with seamless integration.

Frank: interactive video being woven into experience. We’ve seen significant interest by enterprise carriers to enrich end-user experience, trying to reach audience by any means possible (clicking links, sms, etc.). It’s critical that you deliver quality as part of business process. We’ve seen minutes double, 4.5B end of 2008 to about 10B annualized run rate now, coming from all kinds of customers, uses, and sources.

Mike: Traditional voice now dull and boring, now it’s about software and applications. Voice embedded in PC, more integration with TV. No one carrier is everything to everyone, need support for 3rd parties to develop.

Rodrigue: Internet-based company with Internet-based business model, voice as part of it. Not a fight between AT&T and Google, is an ecosystem of business models in global market. Enterprises are next opportunity (IT direct, management and apps), mentality of using certain apps is going to change. Telcos can afford their business model is by staff and host switching, engineers, need to embrace new opportunities.

Gary: What strikes me about this panel is that panelists will benefit from creative applications and capability. This is clearly a good thing. What advice would you offer others in the ecosystem? No way to fight this, many new ways to drive revenue. Frank: We talk with carriers about opportunities to reach their end users, deal with hundreds of millions of phone number in their registry. How do you think about creating opportunities to expand embedded voice, lower cost of communications, increase applicability of voice in new ways? Expansion and connectivity between voice and multimodal technologies? (15 times more likely to convert with human interaction).

Gary: Rich voice? Jonathan: what makes voice sales more effective is the real people. All this technology is about replicating face to face interactions. It’s not just the words, it’s the nuances, facial expression, the reasons we get on airplanes. Voice is lowest level, video is next step closer to experience of sitting next to each other. As quality gets higher, you get increasing value of return.

Gary: implications of infrastructure with regard to partners? Mike: Sometimes we need to get out of the way and allow the end points to negotiate.

Gary: voice has always been cloud-based, but now there’s more to the cloud. Frank: communications as a service, using (common) links to access cloud. Slight distinction: now all we need to do is enable an IP pipe. Jonathan: leveraging the IP model, worldwide network model. Allows new service providers to offer new services. Voice was regional, now you can reach anywhere in the world. Rodrigue: one of the ways of providing voice over other apps: use hardware, open source, infrastructure where costs are declining and redundancy is scalable. Mike: agreeing, legacy connectivity enables… Rodrigue: lots of affordable solutions available today. Jonathan: a lot of cloud service providers develop locally, value is in software.

Question: What drives this Voice 2.0 development? Suggested application stores, is there community and/or clearinghouse function, who is gatekeeper? Jonathan: There is no one answer. One interesting area is the web and different web apps, distribution channel is the browser. Other: mobile apps, e.g., iPhone and Apple App store. Frank: types of folks that we work with, we’re not opening an app store, working with communities of interest who may want to add voice as a feature to enrich their end user experience. Mike: many models of distribution including the web, branded carriers and app stores; other carriers distribute through their own channels.

Gary: regarding voice as an app: abilty of smartest guys to be surprised. For example, Apple may not have expected App Store to be as big as they are. Now others are building app stores. Rodrigue: takes several months or years to create new products, while on the web you can launch, analyze, relaunch. Innovation can be brought online on behalf of their users.

Gary: executives express concern about protecting their brand. How to make use of developer community? Jonathan: on the web, if you want to see how things work, try it, collect results, improve or add new features. That new model of massive “learn as you go” is a hallmark of success of the web. Voice 2.0 is about embracing the benefits of the web, contrast with traditional telecom models (long time to roll out new features, compared to adding IM to Facebook).

Gary: US telecom industry replaced 50% of their revenue model in the 1990s. I’m calling for them to replace 50% over next 10 years. (You’ve done it.) Jonathan: it comes down to embracing the developers, doesn’t give up value to user. Windows: huge group of 3rd party developers. Devices and networks open up, carriers become portals, to become operating system of voice 2.0. Frank: wireline revenue disappeared, new technologies can displace existing revenue models. Wireless can help, uses for voice increase abundance of opportunities (scalable networks).

Question: Future of mobile environment: Jonathan: hoping for open environment where providers like us can add value-added services. It’s one of the next frontiers: getting quality up is a big challenge and growth opportunity.

Gary: experience is limited where networks are not robust (really cooking). Jonathan: capacity changes the equation.

Question: how do you tackle voice 2.0, what are trends? Rodrigue: identifier (phone number) from voice calls enable new innovation. Jonathan: enterprises are seeing vast deployment in IP communications (video, presence, IM), but landlocked inside of enterprise. Need to create new generation of peering technologies, security, etc. Cisco just announced product that’s focused on this problem, using phone numbers as identifiers (VIPER), peering.

Joe Weinman: concern for stability, scalability and reliability (911 and safety-critical apps), what strategies for innovation of massive disruptions, dilemma of brand protection vs innovation? Frank: point where scalability, robustness and quality becomes critical, need to have a high quality services, how does that apply on telco level, how to you move a large organization into disruptive model without affecting customers, mission critical services, and existing revenue streams? It’s more challenging. Jonathan: questions that presumption: reliability can be obtained, available; data is more critical than voice link going down. IP pipe needs to be always up. Rodrigue: difference between telco and app provider: telco provides infrastructure, everything is redundant, critical lines. Have a different business, e.g. BT and Ribbit, play at another layer (other business units). Frank: you guys are providing the infrastructure, reliabilty from traditional means; disruption does not take away responsibility of network providers. Joe: Mixing apples and oranges. Access is a critical issue, but at application layer testing becomes a brand protection mechanism. Mike: in some places, telcos are tied by regulatory bodies, services like Skype do not replace 911. Frank: we’re all capable of creating opportunities for ourselves. Gary: would be interesting to do a study about when we think things will break, all critical apps are IP based. We rely on the connection, not our hardware or software that can be fixed by rebooting. Interesting what human beings are becoming accustomed to. Frank: we’re willing to accept certain things, like quality of wireless compared to wired.

Where is Unified Communications Going?

It looks like we are in the midst of yet another acronym cycle in the unified communications business. Nobody really likes "VoIP" or "IP communications." UC had been the preferred term until a year or two ago. "Collaboration" is the term some prefer. But there are other candidates.

Some people use the term "UC4" to describe where the next wave might be building for "unified communications, collaboration and contact center." And that wave is supposed to feature tighter communications integration with key enterprise software and job functions, as well as more use of video communications and mobile devices.

To be fair, people don't agree on what "collaboration," "unified communications" or "communications-enabled business processes" actually mean. All of those phrases include elements of VoIP, audio and video conferencing, presence, instant messaging, email, voice mail, mobility, business phone functions, unified messaging and the ability to initiate and receive voice and other communications from inside a consumer or business application.

As a general rule, when something doesn't sell well, it gets rebranded. Other times, marketing staffs want to refresh an existing product, or create a different spin, to play to a particular provider's strengths. Sometimes the buyer value proposition changes, so marketing pitches are adjusted to match the new end user priorities. Perhaps some of all those drivers now are at work.

How Junction Networks Deals with Traffic Pumping

Google Voice recently has drawn attention from the Federal Communications Commission for its practice of blocking calls to some high-cost telephone numbers used by free conference calling sites. And it appears Google Voice is not the only provider of affordable calling services that finds the high-cost numbers a problem.

Junction Networks, a provider of hosted business IP telephony, has taken another tack, announcing that it will begin charging a higher fee for outbound calls to those exchanges.

“Free conference calling and other ‘traffic pumping’ services exist because the current carrier compensation system allows rural carriers to pass extremely high fees on to other carriers, who often cannot come close to recovering the cost of calls,” says Rob Wolpov, president, Junction Networks. “As a result, we have been left with an overwhelming increase in fees for calls to a number of rural locations where these services operate.

“In order to maintain our low-cost business VoIP options and at the same time, allow our customers to call any number they choose, we have decided to charge the market rate for calls to the designated areas used by these services," Junction Networks now says.

Free conference calling services, adult chat lines and other “traffic pumping” services are often reached through the telephone exchanges of very small, rural operators. "In a legal but questionable arbitrage scheme, these calling services choose these rural exchanges precisely for their high termination charges -- the fees that sending carriers pay them to complete (terminate) the calls," says Wolpov.

Charging as much as 20 times the typical domestic termination rate, the rural telco then splits the profits with the service. While GoogleVoice has responded by blocking calls to those numbers, Junction Networks prefers the alternative: allowing customers to continue using these services at their discretion, but paying the actual cost of such calls.

Under the newe plan, Junction Networks customers can control the cost of any calls costing more than 2.9 cents per minute by simply completing an online extended dialing form.

Such traffic pumping schemes are expected to be addressed at some point. For the moment, blocking is seen as the lesser evil for some service providers who do not make a living from call termination, though cost-based pricing will make more sense for firms that do charge for calling services.

Google Voice arguably has a different problem. It provides Web-enabled calling features that sometimes require call delivery to such telephone numbers. Sometimes Google Voice provides the actual outbound call origination, rather than processing inbound calls to a user's own telephone numbers. When originating calls to the high-cost terminations, Google Voice has no direct revenue model at all.

IP Telephony Makes Huge Gains in Business

IP telephony seems to have made huge inroads into global business organizations, especially in China, a new study by Frost & Sullivan suggests. In fact, IP telephony is more the norm than the exception, illustrating the fact that IP telephony is the new normal.

"About 80 percent of respondents who have not yet deployed IP telephony say they will," says Jim Tyrrell, Verizon Business VP. Verizon Business and Cisco Systems sponsored the study.

Chinese organizations are especially active, with 89 percent using some form of IP telephony as their primary phone service.

And though early on many organizations were concerned about adoption, that no longer seems to be a key concern. About 92 percent of IT managers surveyed indicated VoIP quality is at least as good, if not better than traditional wireline phone systems.

The Frost & Sullivan survey included 3,662 information technology or line-of-business decision makers in organizations in 10 countries in Asia-Pacific, Europe and the United States, in enterprise and small or medium-sized organizations, across a range of verticals including financial services, government, health care, high technology, professional services, manufacturing and retail industries.

More than half of respondents say collaboration tools allow for greater balance between work and personal life and help them gain more control over their busy lives.

About 58 percent say there are times they don’t want to be reached while 52 percent of respondents say the new communications devices allow workers to gain more control in their lives. Also almost half (47 percent) said they could not do without the ability to conference remotely.

Confidence in virtual meeting technologies is growing. Some 61 percent see collaboration technologies as reducing the need to travel for business. More than half think using conferencing tools – such as an audio conferencing, web conferencing or video conferencing – is a good alternative to visiting business contacts face-to-face.

Regionally, European respondents like to work in the office (as opposed to working from home) and prefer in-person meetings and business travel over using conference calls. However, respondents in Asia Pac and in the United States see conferencing as a good alternative to face-to-face meetings.

Telecommuting is gaining traction. Almost half (47 percent) of respondents report having a formal telecommuting policy in place. However, less than a third (27 percent) telecommute at least once a week, and 22 percent telecommute on a daily basis. At the same time, 61 percent of respondents say they like to work from anywhere.

The results show India is the most telecommuting friendly country, with 59 percent of its organizations having a formal telecommuting policy, and 48 percent of its workers telecommuting daily followed by Hong Kong, with 54 percent of its businesses having a formal policy, and 26 percent of its workers using it on a daily basis.

The United States and China are tied for third with 47 percent of U.S. organizations and 64 percent of Chinese firms having formal telecommuting policy and 25 percent of U.S. workers and 21 percent of Chinese workers using it daily.

Resistance is Futile: IP PBX Has Killed TDM

Forrester Research recently interviewed 516 landline voice decision-makers in North America and Europe and found that enterprises plan to increase budgets for IP telephony or IP PBX systems and services during 2007.

This is not surprising, nor shocking. It is getting hard to buy systems based on older platforms, just as it now is very hard to buy a new PC that doesn't have Vista loaded as the operating system.

New shipments of IPT outpaced those of traditional PBX systems three years ago, and the installed base of IPT lines is expected to outnumber traditional PBX lines within the next few years.

North American and European enterprises indicated that in five years most will have completed their migration to IPT. All of which continues to create a window of opportunity within which non-telco providers can sell hosted VoIP services into the consumer and smaller business markets without fear the telcos will massively convert to VoIP.

Someday, when they have lost enough share, telcos indeed will stop offering POTS and themselves become VoIP providers. But only after VoIP has completely reshaped customer expectations about what a voice service is, and how it should be packaged.

The SME customer segments remain the most promising opportunities for most competitive providers, though the cable companies have real advantages in the consumer markets.

Free Version of CommuniGate Pronto! Now Available

CommuniGate Systems has two new initiatives for free IP-based communications addressing consumers, SOHO and very small business uers. CommuniGate Systems is offering free versions of its Flash-based client Pronto! and the CommuniGate Pro Internet Communications platform.

CommuniGate’s new portal, www.TalktoIP.com, gives consumers a free live account of Pronto!, a flash based user interface that integrates e-mail, calendaring and secure IM in a single dashboard. Users can create their individual accounts @TalktoIP.com in just a few simple steps.

In addition, the CommuniGate Pro Community Edition is available for a complimentary download giving up to five users free full-service accounts installable on any computer or server inside their home or small business.

The product is compatible with any operating system—Windows XP, Windows Server Edition, Apple OSX, and Linux. The Community Edition allows small businesses and home users to enjoy the power of a carrier-grade technology through a simple and easy-to-manage package for e-mail, IM, and VoIP technologies for free, the company says.

I asked about Vista support and haven't heard back, yet. I suspect Vista support is not yet available, so though I would love to try it out, I will have to wait.

The Community Edition provides email, groupware, VoIP, IM(SIP/Simple & XMPP), a virtual PBX with free CG/PL application source code, conferencing server, voice mail and mobility support, the company says.

CommuniGate Pro Community Edition can be downloaded at www.communigate.com, or for the online live version visit www.talktoip.com to get a free account.

Enterprise VoIP: Not Sexy, Just Growing

Integration of voice with business apps might be the next wave of growth for IP-based voice. But for that to happen, basic VoIP calling has to be ubiquitous. Presence and unified messaging don't make sense until the basic voice platform has taken hold. And that is precisely what is happening in the enterprise space. Give a lot of credit to Cisco for pushing the business in the IP direction. Soon, we'll likely have to credit Microsoft as well for pushing the notion of what "voice" services are in the direction of unified communications. Voice really is becoming an application on the network.

SME VoIP: 30 Percent Annual Growth

IP Lines being installed into small and medium-sized businesses (SMEs) will grow 30 percent a year over the next five years, according to the Dell'Oro Group. IP lines will grow from slightly less than 20 percent of lines shipments into SME locations in 2006 to almost 60 percent in 2011.

In contrast, digital and analog line shipments will decline at an average of 10 percent a year through 2011. Traditional systems will fair even worse, declining to less that 5 percent of the total market by 2011, Dell'Oro says.

This might be the least controversial forecast it is possible to make. Once analog-to-digital transitions really get going, it is hard to buy the older technology even if one really wants it.