Apple Chief Executive Steve Jobs reportedly has been talking with NTT DoCoMo and Softbank Corp. about becoming the exclusive supplier of iPhones in the Japanese market, says the Wall Street Journal. That market will be quite helpful if Apple is to meet its promised goal of 10 million iPhones sold by the end of 2008.
Japan's nearly 100 million mobile-phone users buy new phones every two years on average, and aren't adverse to paying for advanced electronics, so it seems a natural iPhone market. And smartphone adoption is headed up smartly, as this forecast by Research and Markets shows.
Apple sold a total of 1.4 million iPhones through late September, which shows the importance of adding the Japanese market to the relative handful of countries where the device can be bought. Travelers from countries where iPhone is not yet available, but which use GSM, have been known to stuff several into their bags before heading home from the United States.
Apple appears to be asking for the same percentage of revenue that it receives from other carriers, estimated at about 10 percent of revenue.
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