FCC Relaxes Cross Ownership Rules

By a vote of three to two, the U.S. Federal Communications Commission has approved a plan to relax media cross-ownership rules. The rule change, which comes amid opposition from some politicians, allows companies to own both newspapers and broadcast stations within a top-20 market. The rules originally were put into place to safeguard the "diversity of voices" within media markets.

Of course, the context was different then. There were three national networks and maybe one or two major newspapers in a market, with a fragmented radio audience. Since then, cable programming has exploded, with three 24-hour-a-day news channels and two 24-hour-a-day business national news channels available in most markets, and multiple local news channels in many major metro markets as well.

The daily newspaper business, meanwhile, has continued its inexorable, decades-long decline. Indeed, one can argue reasonably that the daily metro newspaper might not exist in the future, at all.

And on top of that we have the rise of blogs, Web news portals, podcasts, Webcasts and other media and news outlets.

Though there was not unanimity on the issue, one can argue that local media markets bear little resemblance to markets of the past, and are in transition to an even-more-different structure in the future.

The last time I looked, the major broadcast networks had become "entertainment focused" in the extreme. I can't even tell you how the "voice" of any of the five local national broadcast networks differs from any of the others. To the extent that the concern about "voices" explicitly is about "political" voices, there seems even less justification than there used to be for cross-ownership restrictions.

National broadcast TV networks don't seem to have any substantial differences of voice. Newspapers are on the way to extinction. Radio is highly fragmented. And then there are the cable news outlets, national and local, plus Web-based news and opinion portals and blogs too numerous to count.

As elsewhere, legacy rules are straining to keep pace with rapid changes in media, communications and information infrastructure.