Family Plans, offering a shared bucket of usage that multiples devices can share, have to be judged one of the more important marketing innovations yet devised by the mobile industry.About 63 percent of respondents to a recent survey conducted on behalf of Sprint Nextel said they were on such plans. Another 15 percent said they would consider joining such a plan. About 22 percent said they were not interested.
Among the 22 percent of users are single people, who, by defintion, do not have family members to share buckets of usage with.
Aside from that innovation, only the abolition of the difference between "local" and "long distance" calling rates had comparable impact on subscribership.
1 comment:
You are right -- it is a neat marketing story. They are also savvy to not include SMS into the mix. SMS/MMS bundle is per individual in the family plan.
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