New Buyer Concerns in Undersea Market

Latency, not to overstretch too much, is becoming for some customers the first requirement for a connectivity provider, followed in very close order by physical diversity, though in some cases jitter performance might rank among the top three requirements, ranking perhaps even before bandwidth. Such concerns are paramount for many financial and media firms, as you might guess.

So a touted feature of Hibernia Atlantic's new Amsterdam and its 37 POPs in North America is latency performance. The new route completely bypasses London’s common congested terrestrial fiber routes. Latency on the new Amsterdam-to-Boston route is now 74 milliseconds, making this the fastest available route, the company says. It also offers the fastest route between Amsterdam and Dublin, Ireland.

By using its northern cable, Hibernia’s new network bypasses London’s traditional backhaul by offering a diverse express route that shaves two milliseconds off the latency on the existing London-to-Amsterdam route.

“This new route is attractive for any business that requires direct, low latency connectivity between North America and Europe at competitive rates,” states Bjarni Thorvardarson, CEO for Hibernia Atlantic. “Financial firms, movie studios, IP providers and data storage companies requiring a fast, diverse connection over the Atlantic while avoiding London are among some of the enterprise customers that can benefit from the new route, as well as global carriers.”