There are several reasons why small business customers are becoming more important to communications service providers of all types. For starters, there is more pressure in the consumer market, chiefly pressure on fixed voice lines and associated revenue-driving features. For many service providers, the small business segment is important for the same reason trans-national enterprises are more important for tier one providers. As growth gets harder "in territory," providers must find new customers "outside of region." And costs being what they are, it is easier to expand out of region when serving business customers. And most of those potential customers are in the small business segment.
Small business and mid-sized business customers are a key driver of growth strategies for incumbent and attacking providers alike. Smaller business customers have been the key segment for competitive local exchange carriers, value-added resellers, long distance resellers, many Internet service providers, managed service providers and Interconnect companies for decades, in some cases.
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