Online video viewing was up in March 2009, says Nielsen Online. Unique viewers grew 1.9 percent year over year. Total streams viewed grew 8.7 percent year over year. Streams per viewer grew 6.7 percent and time spent per viewer grew 12.6 percent.
The central question here is whether linear TV can survive a shift to online viewing. So far, the evidence suggests that the rush to online video “screens” hasn’t necessarily hurt linear TV. At least not yet.
We'll know a bit more once all the first quarter 2009 reports are in, but as of the fourth quarter 2008 there was a net addition of 441,000 subscribers to multi-channel TV services, compared to the start of 2008.
Still, there is no shortage of thinking about how long this can continue.
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