Monday, April 20, 2009

Sampling Works at iPhone App Store


Encouraging potential customers to sample your wares is a time-tested demand stimulation technique, and it seems to work on the Apple App Store as well, an analysis of data by Flurry indicates. Among the strongest marketing plays in the App Store are free trials of a game or application.

There's not much surprise about why this works. Potential buyers unfamiliar with a company or application can see for themselves whether any particular app is useful or entertaining before committing to a purchase.

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