Tuesday, August 31, 2010

iAd Campaign Disappoints

From August 19 through August 25 Cross Forward ran a campaign on the "iAd for Developers" platform for its Audiobooks Premium app. The results were disappointing,the company says.

For all the promise of selling your apps directly within an advertisement, it appears that so far this is not a viable way to drive traffic and create an economically sustainable promotion, the company says.

For $1,251.75, the campaign generated a total of 84 downloads, thus a Cost Per Acquisition (CPA) of ~$15. For a $0.99 app, those economics just can’t work out.
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When Was the Last Time 40% of all Humans Shared Something, Together?

I miss these sorts of huge global events where 40 percent of living humans share a chance to build something for others.