Google Instant Makes SEO Irrelevant

Google's new "Google Instant" search refinement might have direct implications for search engine optimization, in fact eliminating much of the value of bothering with SEO.

With Google Instant, no two people will see the same web. Until now, a single search would return the same results for a particular search query, to anybody who typed the same query. That's what made search engine optimization work.

If people start tweaking their searches in real-time, behavior will change, lessening the odds that multiple users will type exactly the same search terms.

Google Instant means no one will see the same web anymore, making optimizing it virtually impossible. Real-time feedback will change and personalize people's search behaviors, says Steve Rubel.

Google Instant Makes SEO Irrelevant