Virgin Media Business polled 5,000 businesses across the United Kingdom and found that a third use social media. About 33 percent of the companies that use social media to engage with consumers use Twitter, compared to 32 percent who use Facebook. MySpace followed third, being used by 29 percent of businesses, while 19 percent of respondents blog and 17 percent produce and distribute video content via Youtube.
Virgin Media Business also discovered that the U.K.'s biggest banks are missing out on thousands of opportunities a month to connect with their customers online. Virgin Media Business research indicates that Britain's biggest banks are being tweeted about 180 times a day on average. Yet, despite a growing number of businesses using social networks as customer service channels, Virgin Media Business found that only one bank has launched a Twitter account to monitor and respond to their customer's conversations.
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