In August 2010, 75.6 million mobile subscribers ages 13 and older used downloaded applications, with smartphone users representing 60.4 percent, up from 43.6 percent in August 2009. For the same period, 80.8 million mobile subscribers used their browser, with smartphone subscribers comprising 55.5 percent, up from 41.4 percent a year ago.
Friday, October 1, 2010
Smartphone Subscribers Now Drive Mobile Browser Use
The number of Smartphone users accessing mobile content through browsers and applications now surpasses that of non-smartphone users, says comScore. In the three-month period ending August 2010, smartphone subscribers made up 60 percent of those who used a downloaded application and 55 percent of those who used a browser.
In August 2010, 75.6 million mobile subscribers ages 13 and older used downloaded applications, with smartphone users representing 60.4 percent, up from 43.6 percent in August 2009. For the same period, 80.8 million mobile subscribers used their browser, with smartphone subscribers comprising 55.5 percent, up from 41.4 percent a year ago.
In August 2010, 75.6 million mobile subscribers ages 13 and older used downloaded applications, with smartphone users representing 60.4 percent, up from 43.6 percent in August 2009. For the same period, 80.8 million mobile subscribers used their browser, with smartphone subscribers comprising 55.5 percent, up from 41.4 percent a year ago.
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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