Traffic Bait Doesn’t Bring Ad Clicks

A new study by Perfect Market has found that the most profitable online articles at several major newspaper online outlets were the ones readers were most engaged with, and that appears to be topics like unemployment, the egg recall and mortgage rates.

Perfect Market, a company that helps newspapers make their Web sites more profitable, examined the advertising revenue generated from more than 15 million articles from 21 news sites over a three-month period this summer, using data from newspapers including The Chicago Tribune, The Los Angeles Times, The San Francisco Chronicle and The Orlando Sentinel,

The reason, Perfect Market says, was that advertising is more effective when it is paired with news content that is relevant to the product, especially when the subject of the news is something in which readers have a personal interest.

Traffic Bait Doesn’t Bring Ad Clicks