Among publishers and developers, iPhone, Android, iPad, RIM and Windows Mobile were the
top five mobile application platforms of choice in 2010, according to Millennial Media. The Android, iPad, Windows Mobile, and Symbian platforms saw the most growth from 2009. The iPhone and RIM platforms saw year-over-year decreases.
Windows Phone 7 is tied for second place with iPad as the platform that will be added to most publishers’ and developers’ plates in the coming year. At 29 percent interest, Android is challenging the Apple iPhone as the top development platform.
Of those advertisers and marketers developing applications, the entertainment vertical is the most-active sponsor of new mobile apps, followed by technology, media, retail and consumer packaged good verticals.
Only 6.7 percent of developers use an internal sales force, as you might guess. Instead, developers sell using app networks, and rely on advertising networks to generate revenue.
The results were generated by surveys of 600 digital and mobile industry professionals in November
2009 and August 2010. In 2010, 41 percent of survey respondents classified themselves as an agency advertiser or marketer, 30 percent as an application developer, and 29 percent as a publisher.
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