Monday, March 28, 2011

Millenials Value Lots of Things in a Brand, Not Just "Coolness"


Affluent Gen Y: Media Survey | Robert Mertz from L2 Think Tank on Vimeo.
Authenticity, for example, is quite important.

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Is Ride Sharing a Consumer Staple or Consumer Discretionary Purchase?

As some observers watch for signs of a possible U.S. economic growth slowdown, product substitution and spending on consumer staples compare...