Monday, March 28, 2011

Millenials Value Lots of Things in a Brand, Not Just "Coolness"


Affluent Gen Y: Media Survey | Robert Mertz from L2 Think Tank on Vimeo.
Authenticity, for example, is quite important.

No comments:

Directv-Dish Merger Fails

Directv’’s termination of its deal to merge with EchoStar, apparently because EchoStar bondholders did not approve, means EchoStar continue...