Bearish View of Google+

Not everybody thinks Google+ will succeed. Some think it is another case of "technology for its own sake."

A spectre is haunting the technology industry. It is called "electric wok syndrome" and it mainly afflicts engineers and those who invest in their fantasies. The condition takes its name from the fact that nobody in his or her right mind would want an electric wok. But because it is possible to make such things, they are manufactured, regardless of whether or not there is a need for them. The syndrome is thus characterised by the mantra: 'Technology is the answer; now what was that question again?'

That isn't my view, but I am a big user of Google services, for work and everything else. I am seeing increasing traction with people I normally connect with in the technology space, which might not predict success in the broader consumer market. It is way too early to make any assessment of whether Google+ can succeed, though, for those who are skeptical or those who are optimistic.

Why Google social networking = electric wok