Saturday, July 30, 2011

A Brief History of Apple Not Buying Things

For years, Apple has confounded the rest of us by not buying things that it should clearly be buying. Not purchasing other well-known companies is so core to Apple’s strategy that it must have a whole department devoted to non-mergers and un-acquisitions, whimsically argues Harry McCracken, editor of Technologizer

It's just part of Apple's culture, as making and integrating acquisitions is part of Cisco's culture, or how some other companies seem to make acquisitions whose value is destroyed after the acquisitions.

So a recent speculation that Apple might buy Barnes & Noble would likely wind up being the latest rumor not to prove accurage.

1 comment:

SEO Perth said...

Apple changes its strategies every time but apple also possess great brains behind these strategies..

Why Product Bundling is Key to Payoff from AT&T Purchase of Lumen Consumer Fiber Assets

Lots of observers argue that the Verizon purchase of Frontier Communications assets (buying back an asset it had previously sold off) is not...