Blogs Don't Work?

There is an argument to be made that "blogs" aren't relevant anymore. Of course, the possible reason is simply because "blogs" have become an indispensable part of a brand's online experience, adding the dynamic component that Google and other search engines use to rank sites. In other words, to get more attention, brand websites have to become more content rich. In that sense, "blogs" as a separate activity is an idea that might have become outmoded.

"Blogs are replacing the static websites that businesses have traditionally considered their online home," says Jeff Korhan. The reason, as noted, is that search engine optimization now makes fresh content an essential element for website ranking.

Blogs are where people in the know go to get the most relevant news, Korhan argues. This is precisely why AOL Media paid handsomely for top blog The Huffington Post, a site that is seldom referred to as a blog. Indeed, it isn't. It is a media site.

But there is one practical implication. "It may be time to forget about blogs and instead direct our communities to our interactive websites, these online forums where they can tap into our expertise and a great deal more," he argues.

Your Interactive Expertise Distribution Site