Media Tablet Sales Lag Optimistic First Quarter Targets

Worldwide media tablet shipments into sales channels fell by 28 percent on a sequential basis in the first calendar quarter of 2011, to 7.2 million units worldwide, according to International Data Corporation. Looking forward, however, IDC raised its shipment forecast for 2011 to 53.5 million units from a previous projection of 50.4 million units.

“We expect the rest of the year to be much stronger, but we believe vendors who continue to focus on the telco channel for distribution will face serious challenges,” says Bob O'Donnell, IDC Vice President, Clients and Displays.

For the first quarter of 2011, the seasonal trends typically found in more mature consumer electronics and computing categories had a notable impact on the burgeoning media tablet market, suggesting that demand for the category may not be quite as strong as recent media hype suggests, IDC says.

Media Tablet Sales Lag Optimistic First Quarter Targets, But Forecast Remains Strong