Apple iPad Accounts for 90% of All Mobile Shopping in March 2012

In March 2012, Apple iPad users represented a whopping 68 percent of mobile shoppers, according to RichRelevance. Perhaps more important, the iPad accounts for 90 percent of all mobile revenue (and four percent of total retail revenue).

According to the study , iPad users spent significantly more time and money on retail sites than other mobile users. Apple iPad users spend dramatically more, on fewer items, than other mobile shoppers. When compared to online shoppers, iPad users spend approximately the same amount on an average order, but buy much more expensive products.

The iPad had the highest average order value (AOV) of any mobile device: $158 for iPad, compared to $105 for other mobile devices, and $104 for iPhone and other iOS devices.

AOV for iPad shopping also is higher than desktop shopping of $153. Overall, iPad shoppers averaged $52.66 per item, compared to $21.86 per item for desktop users and $23.80 for other mobile users.