Thursday, April 12, 2012

Apple iPhone Share Growing, in Some Demographics?

It just makes sense that if a particular product is a run-away leader in market share, that buying intentions might match that share. Also, it often happens that market share dominance leads over time, to even more dominance.

Rivals to Apple know what happened in the MP3 player market. Many suppliers in the tablet market would be forgiven a fear that Apple is doing in the tablet market what it did in the MP3 market.

The smart phone market arguably has been more competitive, but a new survey by ChangeWave Research suggests Apple could be increasing its share of market, at least among the typically technology-sophisticated ChangeWave audience.

56  of survey respondents say they plan on getting an iPhone, Samsung next in lineThe latest ChangeWave Research survey of 4, 413 respondents suggests 56 percent of those who plan on replacing their phones in the next three months plan to get an iPhone. In a highly-fragmented market, that is a big number.

That might not be reflective of overall market trends, as other studies tend to show gradual market share gains by many rival Android models, with a dip in Apple's market share.

BlackBerry's woes also are clear from the survey. Where BlackBerry once had smart phone market share in the 30-percent to 40-percent range, it now has declined to two-percent to three-percent ranges.



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