New or different revenue models for content partners are possible when apps such as Perplexity’s
Comet Plus adds new revenue models for use of the platform. Now priced at $5 per month, Comet Plus has established a revenue pool to shareComet Plus subscription free with content providers.
Perplexity will keep 20 percent of revenue, while the remaining 80 percent will be distributed to participating publishers.
Partner revenue is earned when:
a user clicks on a link within the Perplexity app to visit a publishing partner's website.
when Perplexity's AI-generated summary cites a piece of content from a publishing partner.
when Perplexity's AI assistant, or "agent," visits a publisher's website to perform a task on behalf of the user.
This is a departure from past search engine policies, and is enabled by the existence of a subscription revenue source.
OpenAI and Google content licensing deals, for example, often use a one-time or multi-year lump sum payment for the right to use the publisher's content.
The new Perplexity model is directly tied to user engagement.
Also, the model for ad-supported search engines has been sharing advertising revenue. Publishers are compensated through traffic and subsequent ad revenue generated on their own sites from that traffic. That becomes an issue when AI engines simply provide direct answers and reduce the need for users to click through to content provider sites.
Perplexity's model explicitly addresses the "zero-click" problem of AI summaries and compensates publishers even when a user doesn't click through, as long as the content is cited. That raises a new issue for publishers, namely how to increase chances their content is cited.
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