Verizon Launches Google Apps Bundle

Verizon is combining its leading broadband business services with a broad range of business applications from Google, featuring Gmail, Google Calendar, Google Docs and Google Sites.

This new offering, Google Apps for Verizon, is specifically designed to help smaller companies advertise by providing them with a domain name and domain name e-mail, and to boost their productivity by making cloud-based capabilities available to employees, whether in an office or on the go.

Google Apps for Verizon, which provides three free user accounts, is immediately available to businesses that subscribe to a bundle consisting of Verizon Internet service and either Verizon voice or TV service, or both.

The bundles with Google Apps are available in Washington, D.C., and parts of 12 states: California, Connecticut, Delaware, Florida, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Texas and Virginia. Google Apps for Verizon is also available as a stand-alone service to all businesses across the country for $3.99 per month per user.

Verizon Launches Combo of Broadband Services With Google Apps

LTE is About Cost of Providing Service, As Much as Bandwidth

The cost of carrying one megabyte of data over its LTE network would be half to one third the cost of carrying the same data over the company’s current 3G network, Lowell McAdam, Verizon Wireless’ CEO, says. That is going to be good news both for users and mobile services providers.

Bandwidth services providers universally need to improve the efficiency of their networks, since increased data consumption typically involves non-linear revenue effects. In other words, providers earn less money, on a revenue-per-bit basis, the higher the amount of bandwidth they provide.

And though consumers will not likely appreciate a gradual shift to buckets of usage, so long as the plans, pricing and consumption patterns are relatively closely matched, people can adapt. People are used to buckets of voice and text messaging, for example.

But key to crafting such plans is that they are viewed as fair. A lower cost, higher capacity network that works better for key applications such as voice and video is a likely prerequisite.

User patterns also are changing. Unlimited plans work quite well for users and providers when consumption is low. But most users consume more bandwidth over time, driven especially by video use, which requires an order of magnitude to two orders of magnitude more capacity than voice, for example.

Verizon's coming shift to buckets of usage for multiple devices also makes sense. As users shift to use of broadband for multiple devices, they will not prefer paying for access to each discrete device. Also, usage profiles vary by device.

Cameras and e-book readers will not typically demand much bandwidth. Nor will voice applications. Smartphone web browsing will consume more, but smartphone data consumption typically is far less than from a PC. Blending usage from a range of devices, and allowing consumers to pay once, for access on all the devices, will save users money and provide more value while at the same time allowing service providers to offer service on terms that are sustainable.

FT.com / Telecoms - Verizon to offer 4G customers ‘buckets’ of data

AT&T Now Sells Triple-Play Bundles With Mobile Voice, Rather than Landline Voice

AT&T now allows consumers to buy a $99 triple-play bundle that allows customers to choose wireless as their voice option, rather than a fixed landline voice service.

The not-unexpected move shows both the appetite end users have for such packages, as well as AT&T's decision that now is the time to put more emphasis on gluing wireless users to the landline services, and less emphasis on using broadband and television to slow the rate of wireline erosion.

That isn't to say the original impulse is no longer important. It remains important for many customers. But the new bundles reflect the growing demand for wireless voice in triple-play bundles, rather than fixed line voice service.

AT&T "U-verse Choice" bundles start at $99 a month for three AT&T services, including U-family; U-verse High Speed Internet Pro (up to 3 Mbps downstream); and a choice of AT&T Nation 450 wireless voice or U-verse Voice 250 home phone.

Other packages featuring faster broadband speeds and more wireless or home phone calling minutes or more TV channels for $127 to $150 a month.

Where U-verse service is not available, customers can bundle DirecTV service with broadband and voice.

Verizon Offers New Bundle Pricing and Features

Starting Jan 18, 2010, qualifying customers can order double- or triple-play bundles with up to 7.1 megabits per second high-speed Internet access for the same price as bundles with up to 3 Mbps, a $10 per month rate reduction.

Consumers in select Verizon regions can also order quad-play bundles at the new 7.1 Mbps bundle price.

In addition, new voice and high-speed Internet access customers ordering qualifying double-, triple- or quad-play bundles are eligible for their choice of a Compaq Mini netbook or $150 back in the form of aVerizon Visa Prepaid card.

Existing Verizon customers who add either new home voice or High Speed Internet service in a qualifying bundle are eligible to receive a $100 Verizon Visa Prepaid card along with the other incentives.

Bundles eligible for these offers include the triple play featuring "Verizon Freedom Essentials" unlimited local and long-distance calling, up to 3 or 7.1 Mbps HSI and DirectTV's "PLUS DVR" service, including a free DVR upgrade, and the double play with Verizon Freedom Essentials and up to 3 or 7.1 Mbps HSI.

Customers who sign up now can get all this value for just $94.99 per month for the triple play and $69.99 per month for the double play, with the prices guaranteed for 12 months. One-year Verizon agreements and two-year DirecTV agreements apply.

Triple-play bundles that feature up to 1 Mbps HSI, Verizon Freedom Value and the DirecTV "Choice" package are offered at $84.99 per month for 12 months.

Double-play bundles that feature Verizon Freedom voice options with either HSI or DirecTV programming are also available, many at carryover or lower pricing from 2009, and range from $54.99 to $89.99 per month for 12 months.  One-year Verizon agreements and two-year DirecTV agreements apply.

New HSI customers with Verizon home voice service who do not opt for a bundle can order the broadband service for $19.99, $29.99 or $39.99 per month for up to 1, 3 or 7.1 Mbps service, respectively, and enjoy a lifetime price guarantee as long as they maintain the same tier of service and Verizon HSI is available at their service location.

Is Broadband "Satisfaction" Directly Related to "Bundle" Savings?

The conventional wisdom is that high-speed broadband access is becoming a commodity bought by consumers primarily on the basis of speed and price.

A recent survey by Parks Associates also showed that there is not all that much difference between consumer satisfaction with any of the broadband network types.

With cable modem service and digital subscriber line as the baseline, consumers said they were a bit more happy with fiber to the home, and a bit less happy with either satellite broadband or fixed wireless broadband.

So the differences are a matter of performance, or speed or price, right? Well, maybe, and maybe not.

The Parks Associates survey also found that consumers were more satisfied with any broadband service purchased as part of a bundle, less happy when broadband was purchased a la carte. Since the primary end user benefit from buying any bundle is the cost savings, one might conclude that consumer satisfaction has less to do with the technical parameters (speed and reliability) and mostly to do with "saving money."

Since satellite broadband and fixed wireless services rarely are purchased as part of a multi-service bundle, that fact alone would explain lower satisfaction with either satellite or fixed wireless services.

How Many People Will Buy a 50 Mbps Access Service?

Virgin Media now says it has 20,000 subscribers buying its 50 Mbps service. Virgin Media has about 3.77 million broadband access customers. So that suggests about one half of one percent of its customers are buying that grade of service.

I'd be willing to bet U.S. service providers offering a 50 Mbps service are doing about that rate as well, with one possible exception. SureWest Communications has been offering tiers that fast longer than anybody else I can think of, and probably can claim a higher subscription rate.

Virgin Media's current promotion for the 50 Mbps product offers a price of £18 a month (about $29.74) for three months and £28 (about $46.26) a month after that, when bundled with aVirgin Media phone line.

Those sorts of prices will make U.S. consumers jealous, but it is hard to compare pricing across regions and nations. Voice and text message prices on mobiles are far higher than in the United States, though broadband and video entertainment prices seem to be lower, across the board.

SureWest's 50 Mbps and 100 Mbps products are different, though, as they offer symmetrical bandwidth, not asymmetrical as is typical of DOCSIS 3.0 services such as provided by Virgin Media.

When SureWest first introduced its 50 Mbps symmetrical product, it was available as part of a high-end quadruple play bundle including the 50 Mbps access service; a 250-channel digital TV service; unlimited local and long distance telephone and unlimited wireless.

The package was priced at $415.18 a month. If it were offered on a stand-alone basis, SureWest said the 50 Mbps service would be valued at $259.95 per month. Not many consumers are interested in paying that much.

Verizon Introduces Quad Play Bundles

Verizon customers in Northeast and Mid-Atlantic markets now can buy quadruple-play packages of wireless, TV, Internet access and home phone service in configurations costing as little as $135 a month with a one-year contract, for FiOS locations. Customers served by digital subscriber line service can get packages as low as $125 a month.

The basic Verizon quad-play FiOS bundle consists of the national Verizon Wireless calling plan of 450 minutes, "Freedom Essentials" voice service, FiOS Internet service with 15 Mbps downstream, 5 Mbps upstream connection speeds and FiOS TV "Essentials" service.

For customers served by Verizon's copper network, the lead quad-play bundle consists of the national Verizon Wireless calling plan of 450 minutes, a "Freedom Essentials" calling plan, broadband access with downstream connection of up to 3 Mbps and the DirectTV Plus DVR package.  A one-year Verizon commitment and a two-year DirectTV commitment with hardware lease are required with these bundles.

With four services all on one bill, qualifying quad-play customers will save from $59 to $179 a  year, depending upon which bundle they order.

New customers who sign up by Jan. 16, 2010 for FiOS quad-play or triple-play bundles that include broadband and TV also will receive a $150 Visa prepaid card. New customers who subscribe to quad-play or triple-play bundles that include Verizon Freedom Essentials, Verizon broadband access with an up-to-3 Mbps or 7 Mbps speed, and DIRECTV service will receive three months of free broadband access service.

AT&T Tests New Bundle: Netbook, Wireless and Wired Broadband for $59.95 a Month

AT&T is testing its new netbook-plus-wireless broadband bundle in its Atlanta and Philadelphia markets, offering a ultra-portable netbook with built-in AT&T 3G wireless capabilities when bought with a $59.95 per month "Internet at Home and On the Go" broadband service that includes both at-home digital subscriber line service plus wireless broadband.

Mini laptops available in selected AT&T stores in Atlanta and Philadelphia include the Acer Aspire One, Dell Inspiron Mini 9 and Mini 12, and LG Xenia. Promotional prices range from $49.99 to $249.99 with the purchase of an "AT&T Internet at Home and On the Go" plan, which includes an AT&T DataConnect plan and AT&T Fast Access DSL, starting at $59.95 per month. Without those AT&T services, these mini laptops range in price from $449.99 to $599.99.

AT&T is offering two mobile DataConnect plans in the trial, including a 200 MByte plan for $40 per month and a 5 GByte plan for $60 per month.

For users who wnat more standard notebooks, the trial also will feature the Lenovo X200 for $749.99 with "Internet at Home and On the Go." The laptop is available for $849.99 if a user buys only the two-year DataConnect plan.

The embrace of traditional mobile phone subsidy models is part of the story. The bundling of wireless and wired broadband might ultimately be just as big a part of the story. Consider that the $60 a month plan includes both wireless broadband and DSL as well.

Though the DSL likely will not include the faster speeds many users now require, you might think of the offer as something like a "free DSL" program, as wireless broadband access now costs about $60 a month for 5 Gbytes of usage. The new AT&T includes the heavily-discounted PC plus wireless and DSL broadband for just $59.95 a month.

http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=26676

Covad and McAfee Partner

Make a note of this: Covad Communications and McAfee are partnering to deliver bundled services for small-business customers. The companies say Covad will bundle McAfee Total Protection for Small Business services with its broadband products in a new offering called Business Essentials.

Here's why you need to take note: retailers in the telecom space are used to selling services on a monthly recurring fee model. So the next big shift in business model is to start selling other services in the application realm that are delivered as a service, not a product, not a "box" or "device." Up to this point, most retail points of contact have had difficulty whenver they have been asked to behave in ways different from past behavior.

Data equipment resellers often have stumbled when asked to sell recurring fee telecom services. Telecom resellers have flopped at selling hosted PBX services. Interconnect dealers have not been able to sell Cisco router-based services.

Increasingly, hosted applications, sold just like telecom services, are going to be the way some legacy retailers make a jump "up the value stack" into applications, in a way that is culturally comfortable. This is a big deal and Covad is on the leading edge. Sure, you might argue, security services are a natural, and are sold by cable companies and telcos to consumer buyers.

That's true. What's more interesting here is the move to create a new services model extending beyond connectivity services and up into the applications layer, in a way that makes sense for the retail sales partners. The next step is further in the direction of services for the desktop and back office.

This is going to be a big deal.

No Wireline in This at&t Bundle

In a nod to new market realities, at&t is offering a package of wireless calling and residential high-speed Internet without wireline voice as a mandatory part of the package. at&t will launch the program in seven cities.

Bought separately, the wireless plan would cost about $40 while the 1.5 Mbps DSL would cost about $20. The advantage today is avoidance of the need to buy a wireline voice connection to get the DSL service as a stand alone. It's a half step to full naked DSL.

The $60 a month package is aimed at younger users and college students, and
includes 450 wireless minutes of "any time" wireless use plus 5,000 minutes on nights and weekends, plus free calls to other AT&T mobile customers. Customers also can roll over unused "any time" minutes.

The digital subscriber line service operates at a 1.5 Mbps rate downstream. The same plan is offered for $65 in the former BellSouth territory.

Later this year, AT&T plans to offer a naked DSL connection at about half that speed for $19.95 a month to all customers. That offer will put real pressure on the remaining dial-up connections.

FCC Ends RBOC Long Distance Restriction

The Federal Communications Commission has eliminated the old requirement that dominant local exchange carriers conduct long distance operations separately from their local access operations. The old regulations obviously don't make much sense in an environment where long distance has ceased to be a separate business, for the most part, and where all access providers routinely bundle access and long distance calling.

As a phase-in mesure, a&t, Verizon and Qwest agree to offer special rate plans tailored to consumers who use little long distance, for a period of three years. As most post-paid mobile calling plans all include bundles of calling including "local" and "long distance," the move allows the former regional Bell operating companies to reduce their overhead.

The change does not materially affect the way wireless and wireline calling is offered to the retail market. The issue isn't really long distance at all. Instead, the bigger issue is which servics, and how many servics, to buy as part of a single bundle, in the consumer market.

To encourage such behavior, Verizon recently increased the price of stand-alone FiOS broadband in some markets if isn't part of a voice or television bundle.