Content owners seem to be concluding there is no good way to put professional content online and earn a reasonable return based exclusively on advertising. That means more exploration of pay walls, subscription services and ways to tie online consumption to other for-fee services, such as cable TV subscriptions.
"Online pennies compared to network dollars" is one way of looking at the problem. Hulu, for example, seems to be pulling in about $100 million and says it now is profitable, but that's a lot less than its owners had been expecting.
Some products apparently can be monetized and provided to end users for no incremental cost. But it is starting to look as though professionally-created video, with the possible exception of some online video provided as part of existing cable TV subscriptions, for example, is not one of those types of products.
Showing posts with label paid content. Show all posts
Showing posts with label paid content. Show all posts
Thursday, June 3, 2010
Content Owners Sour on Ad-Supported Online Video
Gary Kim was cited as a global "Power Mobile Influencer" by Forbes, ranked second in the world for coverage of the mobile business, and as a "top 10" telecom analyst. He is a member of Mensa, the international organization for people with IQs in the top two percent.
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