Tuesday, August 3, 2010

Mobile Marketing an Appetizer, Though Some Say it is a Main Course

We are a bit early in the adoption cycle for mobile marketing to be considered a mainstay of the advertising business. It still remains a bit of an appetizer. But enthusiasm is growing.

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Yes, Follow the Data. Even if it Does Not Fit Your Agenda

When people argue we need to “follow the science” that should be true in all cases, not only in cases where the data fits one’s political pr...