Tuesday, August 3, 2010

Mobile Marketing an Appetizer, Though Some Say it is a Main Course

We are a bit early in the adoption cycle for mobile marketing to be considered a mainstay of the advertising business. It still remains a bit of an appetizer. But enthusiasm is growing.

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Why Product Bundling is Key to Payoff from AT&T Purchase of Lumen Consumer Fiber Assets

Lots of observers argue that the Verizon purchase of Frontier Communications assets (buying back an asset it had previously sold off) is not...