Saturday, January 22, 2011

5 Ways Mobile Direct Marketing Differs From Traditional Direct Marketing

Mobile direct marketing differs from traditional direct marketing in at least five ways. A mobile direct marketing campaign is 100-percent opt-in. A marketer cannot lawfully buy a list of mobile phone numbers and then start blasting text messages to those users.

While traditional marketing typically starts with a list, an text marketing campaign starts with a campaign offering something your target audience would find valuable. Also, conversion rates for a text message campaign can be much higher than for an email campaign, for example. By definition, a text message campaign builds on opt-in from consumers who presumably already have high interest in a particular product or service.

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AI Being Adopted Faster than Most Other Important New Technologies

Some might note that businesses and consumers seem to be adopting the use of artificial intelligence chatbots faster than they have adopted ...